You know video games are big when state gov. plans emergency broadcasts around it

So there have been plenty of examples of how video games have truly become mainstream.  The millions of dollars being spent on advertising, the holiday size rush of excitement around launch dates, and the re-working of many video games into board games, food, drinks, action figures, cartoons, etc., etc.,  But this is a little different. 

 

Basically in summary, the State of New York has recognized the volume of Xbox Live users and has integrated their emergency broadcast system into that experience.  This makes total sense because other than showering, watching a movie, and driving there is not much else that requires as much or more attention, ie not paying attention to TV/radio emergency broadcasts, than playing video games.

New York State will issue emergency broadcast alerts via Xbox Live

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Played a little with Droid – Nice stuff, “kind of jealous” says iPhone users

So I had a chance to play with a Droid the other day. I was happy with it and me being a tech junky was kind of wishing I could use it as a new toy. It was really my first experience with the Android platform and it seemed smooth. Obviously there were differences between the iPhone and it, but overall it was just as nice. It has the apps, the touch screen, the speed, functionality, web browsing, and GUI to compete. On top of that the 5mp camera and slide out keyboard give it even more versatility.

I think the only downside I could see was the weight. It was a bit heavy and the sides were not “grippy” enough when holding it. I thought I was going to drop it if I was not careful.

But otherwise it was a very nice phone. In fact, I saw an app on the phone that was downloaded from the Android marketplace that I did not see before. This is huge when a unique app catches my eye that Apple has not already blasted across their TV commercials. I then of course went to the Apple App store and tried to download the same one.

Side note: the same app was not there but I did find 5 other apps that all did the same thing with different levels of functionality.

Way to go Android, if you were on AT&T then I might be testing you out because I am up for an early upgrade.

New iPhone launched – what else happened?

Today was the WWDC (world wide developer conference) for Apple and as they usually are, it was a platform for announcing new products. Now most of you that read this are not really interested in the tiny details but if you were interested in the iPhone then I’ll try to keep it relevent. But… My nerdness might come out just a little.

What we all knew/was rumored: 

  • Size — The new iPhone 3GS comes with either 16GB or 32GB.
  • Guts — a faster processor and a 7.2Mbps HSDPA-compatible radio.
  • Camera — 3.2 megapixels and added auto-focus and geotagging support.
  • Video — 30fps video recording, video editing, video sharing.
  • Compass — Know where north is. Yay.
  • Battery life — 5 hours of 3G talk time and up to 24 hours of music playback.
  • OS — Tethering is now covered, though we still don’t know how AT&T will handle it
  • TomTom was on hand at the keynote to demonstrate its iPhone app/accessory combo.
  • 3.0 will be available beginning June 17th — free for iPhone owners, $9.95 for iPod Touch owners.
  • Landscape keyboard functionality for all programs
  • Push notifications from apps with the 3.0 software
  • Price — As expected, the new iPhone 3GS will ring up at $199 for the 16GB version and $299 for the 32GB version. The current 8GB iPhone 3G will hang around and drop to $99 starting today.

 

What we didn’t know:

  • The 3GS looks exactly like the 3G — no matte rubbery finish, no matching bezel.
  • Voice Control is now built in, hi 2002, so you can dial by voice, control iPod playback by voice and so on. We have to admit though, saying “play more songs like this” to initiate the Genius feature is cool.
  • Integrated hardware encryption.
  • The iPhone 3GS goes on sale June 19th in the US.

 

So most of this I knew was coming but I am excited for some of the surprises! I had been using the 3.0 software for about 2-3 weeks before today and loved it. I actually used/noticed most of the new features like copy paste, landscape typing, better battery life, audio recorder, and inviting others to calendar meetings. I was REALLY looking forward to a more robust push notification system, something that would tell mr how many emails I have in or a better home daily view of my activities.

 

Links: Twitter surpasses, no SURGES passed LinkedIn, NYTimes.com, and Digg.com

I thought this was very very interesting….. what is even more interesting is about only 30% of the people who read this will know what I am talking about.

“How quickly they grow. Remember when Twitter was just a little pipsqueek, with less than 10 million monthly unique visitors to its site worldwide? That was back in February, 2009. Fast-forward to April, and Twitter’s U.S. visitors alone reached 17 million. Now comScore has released its worldwide numbers and it estimates Twitter’s global unique visitors in April, 2009 was a whopping 32 million, up from 19 million in March, 2009.”

http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/

The new Scam in a web 3.0 world

Taking a simple game of “What is your porn name” and datamining it to use against others.

This past week a trend has been showing around this idea.  Users of Twitter have been “tweeting” their porn names which are typically formed by posting the name of your first pet and the name of the street you live on.  Well this sounds harmless until you realize what you just gave away.

Captcha Questions

Captcha Questions

By giving up this information people are potentially making it too easy for identity thieves to gather this information. After all, all tweets are kept in history which is really something to think about.

Just FYI

SpamWatchTweet

Test

Just testing to see if LifeCast works

Jon,,

Posted with LifeCast

The transition of Web Marketing to more Social Marketing on the Web

Article written by Francois Gossieaux about the new thinking required when it comes to web marketing. I think its a great, short and succinct example of how we as an industry are evolving.
Link: http://thecustomercollective.com/TCC/31206

If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in other posts but I wanted to reiterate them here as part of a bigger picture.

1. Think consumer tribes – not market segments

As I described last week, the most important thing to know about your potential community members is how they behave with one another. That is much more important than to understand the market segment to which they belong based on market characteristics. That does not mean that traditional market segmentation will not allow you to discover tribes in some cases. As someone pointed out last week when we presented this concept at the BRITE conference, traditional market segmentation might have uncovered the stay-at-home moms as a segment in the health market. While true, traditional market segmentation would have described them by age bracket, income level and other such characteristics – and not by the behavioral characteristics that are so critical to understand how to structure the initial community.

2. Think network – not channel

Many marketers consider social media as another channel through which to push stuff to their customers and prospects. What they do not yet understand is that the conversations that are happening between those customers and prospects are much more important in making buying decisions than the conversations that they might have with those same people. So of the essence are the people networks through which the most influential conversations and recommendations are flowing, not the inner workings of social media as a communications channel.

Related to that is how marketers create and distribute content. Instead of creating lengthy white papers and long in-depth case studies, successful marketers are chunking up their branded content, or as my partner Lois calls it “social mediafying” their marketing content, so that it has a higher chance of being picked up and redistributed as part of the network conversations that matter.

3. Think customer-centricity – not product/brand/ or company-centricity

To be successful in today’s marketing 2.0 world, marketers need to rethink many other traditional marketing concepts as well. In most cases all it takes is to recast those concepts in the context of the consumer instead of around your products, brands or company. Examples of concepts that need to be reevaluated include:

  • Value proposition – instead of being product-centric, a value proposition needs to become consumer-centric. Look to position your offering as a customer-centric solution, not as feature, function, benefits.
  • Brands – most brands are product or company-centric. They need to become customer-centric. How do your customers feel about themselves in the context of your brand? Do they look cool, smart or informed? That is what really counts.
  • Focus groups – are usually “focused” on your products or company. They need to become customer centric. Get insights from ongoing customer communities instead of having focus groups, and don’t run those communities as focus groups.
  • Product platforms are important, but in addition to that companies now need to look for customer platforms. When a company as diverse as GE can find consumer platforms, that means that most other companies can find it too.

So recapping – every community-based marketing 2.0 activity you undertake needs to have the customer at the center of the activity. When you think about how to engage with those customers and prospects, think behavior, not market characteristics. And remember to always focus on the networks that matter.

If you are running communities, make sure to participate in the 2009 Tribalization of Business Study. You can take the quantitative survey here or you can visit the new companion web site at http://www.tribalizationofbusiness.com.