So there have been plenty of examples of how video games have truly become mainstream. The millions of dollars being spent on advertising, the holiday size rush of excitement around launch dates, and the re-working of many video games into board games, food, drinks, action figures, cartoons, etc., etc., But this is a little different.
Basically in summary, the State of New York has recognized the volume of Xbox Live users and has integrated their emergency broadcast system into that experience. This makes total sense because other than showering, watching a movie, and driving there is not much else that requires as much or more attention, ie not paying attention to TV/radio emergency broadcasts, than playing video games.
New York State will issue emergency broadcast alerts via Xbox Live
